Norbert Riedelsheimer is a Design Strategist with 15+ years of professional experience. He has worked in various Innovation and Advanced Design Studios within companies like Fjord (Accenture), NOKIA, Here Maps, and Carl ZEISS.

Norbert joined IBM in 2019, where he was part of ramping up a new global Go-To-Market team that co-creates AI and Automation solutions with clients. That team has delivered more than 3,500 pilots in client engagements across the globe, using IBM’s AI and Automation products.

As part of that team, Norbert built and led the WW Design Community of 200+ designers, established the IBM Innovation Designer role, helped define the practice and engagement model, and ran various enablements and bootcamps for designers at IBM.

Norbert deeply cares that the solutions IBM co-creates with clients meet ethical standards and follow trustworthy AI and human-friendly automation principles. Ethics and trustworthy AI only work if embedded well in the design process and considered end-to-end. That’s our responsibility as designers.

For more details:
https://www.linkedin.com/in/norbert-riedelsheimer-a5539a17/