Florian Siegmann is a Berlin-based art director and designer. During the beginning of the pandemic he united with his creative crew and co-founded the studio Newformat. With a focus on interdisciplinary exchange, experimentation and a progressive philosophy, he collaborates with fashion brands, magazines, artists and musicians. He creates digital fashion, virtual worlds, as well as moving and still images through an exploratory approach.
Selected clients
Nike, Adidas, Loewe, Rombaut, Highsnobiety, Bulgari, Ottolinger, Breuninger
